20 in 2020: The 7 Intuitive Laws of Employee Loyalty


The next edition of 20 in 2020 features The 7 Intuitive Laws of Employee Loyalty by Heather R. Younger, J.D


Heather Younger is an amazing author, speaker, and leader with heart. I have known her for a few years now, and she continually impresses me with her ability to go above and beyond with her relationships with others. As the founder of Customer Fanatix, her organization’s mission is to inspire and train leaders to put their culture and employees first. This includes leadership development training, coaching, facilitation, and consulting with organizations on strategies to improve employee engagement.
0In 2017, Heather published her first book, The 7 Intuitive Laws of Employee Loyalty. A guidebook to navigate employee engagement and retention, her book is a must for all leaders to reference and have at their fingertips. I have used her material many times in discussion groups for the Campus Supervisors Network at UW-Madison because it is so relevant and immediately usable. Also, during the pandemic we are in, her laws are even more pertinent.

“Employee engagement is the secret to unlocking discretionary effort which drives better sales, profits and shareholder value. The 7 Intuitive Laws of Employee Loyalty lays out a clear plan and inspiring vision to make engagement and loyalty a reality.” Kevin Kruse

Loyalty is defined as “a strong feeling of support or allegiance.” What more could you ask for in leading remote workers? Heather gets us to a place of leading with heart and building employee loyalty through the following laws:

  1. Give them great supportive managers
  2. Recognize your employees often
  3. Give them a voice and do something about it
  4. Grow and promote their talents
  5. Foster deep connections with and in them
  6. Make team the focus
  7. Pay them equitably

My take on the 7 Intuitive Laws

I have read and reread her book, and used portions and concepts from it in my own leadership journey. I especially appreciated the idea of crowdsourcing appreciation for staff from multiple sources. You can’t see and hear everything that is going on with your team and need to rely on others to recognize and thank staff along with your efforts to do so.


Another great section is the concept of fostering deep relationships with your team. I cannot stress this enough; the more you know your people, the better you will be able to lead and understand them when situations like remote working happen. The strength of your relationship will surely matter in times like these.

Along with this great book, Heather has produced a TED talk on transforming adversity into opportunity (another timely reference for COVID-19 working environments). We all face adversity in our work and personal lives — how do you overcome it, rise from it, build upon it or excel in spite of it?

She is also working on another book right now titled The Art of Caring Leadership: How Leading with Heart Uplifts Teams and Organizations, and I can’t wait to see it when she is done. Heather has a weekly email newsletter to keep in touch with her tribe, and finally, a podcast called Leadership With Heart. I was lucky enough to be a guest on this podcast a while back in episode 32.

So check out this book, the TED talk, the podcasts, and email newsletter today. You won’t regret getting to know Heather Younger if you are a leader of people!

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